Margins vs. ROAS in E-commerce Marketing
7:42
YouTubeAndrey Kisselev
Margins vs. ROAS in E-commerce Marketing
Most e-commerce brands obsess over ROAS. Here's the problem: a high ROAS on a low-margin product can bankrupt you faster than a lower ROAS on high-margin products. Your advertising profitability isn't determined by ROAS—it's determined by margin. In this video, I break down why margin is the real metric that matters, introduce the three types ...
1 views11 hours ago
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