Peak season isn’t what it used to be, and traditional year-end surges are now only part of the story. In Part 1 of this new insights video, our Consumer & Retail Sector Leader Pierre-Alain Saclier explains how patterns have evolved. He highlights two main categories: structural peaks, which still follow predictable seasonal cycles but are becoming more demanding—with some companies seeing increases of up to 600%—and situational peaks, which arise from unexpected events such as political decision
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