Aug 25, 2025 · A logotype, also known as a wordmark, is a logo that consists entirely of text – typically the name of the company or brand. Think of iconic examples like Google, Coca-Cola, or Visa.

Dec 18, 2025 · A logotype is a logo centered around a company name or initials, while a logomark is a logo centered around a symbolic image or icon. The general term logo refers to all marks that …

A logo (abbreviation of logotype; [1] from Ancient Greek λόγος (lógos) 'word, speech' and τύπος (túpos) 'mark, imprint') is a graphic mark, emblem, or symbol used to aid and promote public identification …

Dec 9, 2022 · Knowing the difference between a logo, logomark, and logotype helps designers make better choices and helps clients ask for the right thing. This guide explains the key differences …

A logotype, often abbreviated as "logo," is a unique typographic treatment or stylized arrangement of letters, words, or a brand name designed to represent a brand, company, product, or organization.

A logotype is essentially the textual representation of your brand. It’s your brand name styled in a particular font, often custom-designed to convey the essence of your business.

Apr 19, 2017 · The logotype, also known as a "word mark", is a brand name styled as a logo. The advantage of this is obvious - it immediately associates a business name with the visual identity and …

May 16, 2024 · In this article, we will be discussing the three most effective branding weapons, Logotype, Logomark, and Logo. When a client interacts with a business, this is one of the first things …

A logotype is a visual representation of a brand, product, or organization that typically consists of a unique combination of typography and design elements. It is a type of logo that is text-based and …

A logotype (often used interchangeably with “logo”) is a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition.