AI matching and a reported 30% conversion lift give advertisers a good reason to take YouTube creator campaigns seriously.

Qoruz, a creator intelligence and collaboration platform, has integrated YouTube’s Creator Partnerships API, becoming one of ...

YouTube has expanded access to its Creator Partnership API, allowing a select group of third-party Influencer Marketing platforms to integrate first-party audience and campaign data directly into ...

"Creator marketing is at an inflection point," declared Anne Marie Nelson-Bogle, VP, Ads Marketing, YouTube at a presentation ...

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The affiliate program launched in 2022, allowing creators to earn kickbacks when viewers buy products tagged in their videos.

Michigan Athletics, in partnership with Michigan Sports Properties and Venmo, has launched a first-of-its-kind NIL content ...

It’s about to get even easier for YouTube creators to partner with advertisers. YouTube Creator Partnerships — the AI-powered ...

A U.S.-led defense manufacturing partnership agreed to launch a new missile motor production program with Japan, push forward ...

FIFA is turning to streaming platforms to maximize its return on the 2026 World Cup. Two months after announcing a "Preferred Platform" partnership with TikTok, the organization has now struck a ...

FIFA has announced a partnership with YouTube that will allow media partners and creators to expand their content ahead of the 2026 World Cup. As part of the deal, World Cup broadcast partners will ...