What does The Trade Desk do? The Trade Desk operates the world's largest independent demand-side platform (DSP) for digital ...

Major agency networks like WPP and Dentsu stepped back from The Trade Desk’s OpenPath some weeks ago due to concerns about cost transparency, e4m reports. This is now seen as part of “a broader churn” ...

Weeks after major agency networks such as WPP and Dentsu stepped back from The Trade Desk’s OpenPath citing transparency concerns, the development is increasingly being viewed by industry observers as ...

Last week, Adweek broke the news that Dentsu and WPP – two of the world’s largest advertising holding companies – quietly exited The Trade Desk’s OpenPath platform. The reason? Hidden fees and a lack ...

There are a handful of Android apps I simply must install on every phone I use, and Obtanium is near the top of that list. I can’t imagine living without this app; it’s the glue that holds non-Play ...

Xumo, the streaming joint venture between Comcast and Charter Communications, has announced a new way for advertisers to access Xumo’s streaming inventory through OpenPath, a direct supply path from ...

Direct supply path connection to Xumo’s premium streaming inventory gives advertisers more working media, less latency and clearer paths to performance Xumo, the streaming joint venture between ...

NEW YORK—Xumo, the streaming joint venture between Comcast and Charter Communications, has announced that it is working with The Trade Desk to provide a new way for advertisers to access Xumo’s ...

Generative AI, a defining trend over the past year, led the revenue growth, as in-app purchase revenue in this category more than tripled to top $5 billion in 2025. Downloads of AI apps also grew, ...