Abstract: Online Impulse Buying Behavior (IBB) significantly increases and contributes to the total S-commerce revenue. Hence, understanding such behavior is critical for an online business to ...
Abstract: In recent times the use of small computing devices for gathering information from the real world is increasing day by day. The devices like wireless sensors, RIFD tags, embedded devices and ...
Embedding AI into marketing workflows promises big efficiency and performance gains — but you’ll need the right ROI models to ...
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