Were corporate suits with no respect for the craft of hand-lettering or decades of brand equity to blame? Or perhaps it was the nation’s schools who, in their refusal to teach children cursive, had ...

Discover how the Coca-Cola logo has stood the test of time.

The four interlocking rings of the Audi logo is one of the most recognisable symbols of the car world. It represents the brand's heritage and cultural history, but it's gone through some controversy ...

General Motors rival Lexus is changing its branding approach, forgoing the traditional Lexus logo in favor of spelled-out brand lettering. Lexus’ new branding approach will launch with the 2022 Lexus ...

The logo incorporates the fan-favorite font alongside the Larry O’Brien Trophy to honor the league’s 75-year history while looking to the future. Official release The 2022 Finals will feature the ...