Digital marketers are under constant pressure to do more with their budgets. But what if the answer isn’t more digital spend ...

As AI Mode expands, ad formats, reporting, and control are starting to take shape, with Google playing a long game ...

America’s Test Kitchen is now selling ad inventory within its free ad-supported TV channels as a standalone package for the ...

This new platform enables media buyers to create, curate, & manage Deal IDs across CTV, OLV & Display in minutes, increasing ...

L'Oréal Garnier has won the 2025 JCDecaux Programmatic Campaign of the Year Award for its Vitamin C Daily Tinted Fluid ...

While many DCO efforts remain manual, AI can enable true DCO if clients share sufficient, well-linked data. AI can also drive optimisation through micro-performance clustering, reallocating spend to ...

Hotel chain Red Roof is using Zeta's new voice-activated AI agent to guide its campaign creation, deployment timing and ...

Sky Media, the advertising arm of Sky, has announced a step forward in its programmatic strategy, enabling advertisers to ...

The conference unites marketing, media, and technology leaders to discuss AI, changing consumer behaviour, and data-driven ...

Acquisition combines Adsmovil’s market-leading retail media, mobile and DOOH capabilities with MiQ’s AI-powered operating ...

Despite complexities and blockages in the adaptation finance architecture, a series of case studies show how least developed ...

Q4 2025 earnings call recap: digital-first shift, dividend outlook, 2026 revenue/EBITDA guidance & ad growth—read now.