Audience analysis is the assessment and identification of interests, attitudes, preferences, behaviors, demographics, needs, and other data points of a particular group. In a business setting, ...

A model of breast cancer that expresses NMDA receptors — proteins that modify signalling between neurons — was used to trace pre-existing B cells as they matured to produce autoimmune antibodies that ...

Agriculture is turning to precision application of agrochemicals and growth conditions, but to achieve this affordable tool to monitor crops and soils in field are needed. Here, the authors review the ...