Direct mail marketing is a proven method to help gain customers at quick-service restaurants. It provides a tangible method for reaching both loyal customers and potential diners. Internet data ...

Today’s marketing channels are primarily digital, with email marketing and social media marketing growing in popularity because of their ease, reach and low cost. However, physical advertising can ...

Now that we are into the summer season, we are seeing more produce marketers on our county roadsides and more variety of produce selections at our farmers markets; these represent two good examples of ...

Direct marketing has long been a staple of a business’ marketing mixes, but do you fully understand why they make an impact with your customers? I recently spoke with Patti Groh, Director of Marketing ...

Think direct mail (DM) is dead? Inbox overload means decision makers are paying more attention to what comes in the post. Michael King looks at three examples of awesome B2B campaigns demonstrating DM ...

How Do Companies Track Which Coupons Were Redeemed?. Companies use coupons for more than selling more of a particular item at a specific point in time. Most also use coupons as ways to generate ...