Research shows bold packaging colors make products seem more potent. This can boost purchase intent but reduce how much ...
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Bold packaging colors impact consumer behavior: Study reveals surprising effects on product use
Brightly colored packaging does more than attract attention on store shelves. A new study in the Journal of Marketing reveals that highly saturated colors on product packaging significantly influence ...
Can the sight of a greenish-brown color really be enough to deter smokers from reaching for their next pack of cigarettes? Lawmakers in the UK hope the “world’s ugliest color” will be helpful in ...
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