The viral "Fruit Love Island" TikTok series has racked up more than 200 million views and earned the account behind the series over 3 million new followers.
The mayo brand enlisted two historians and a chef to make a historical lunch in Britain this week.
Three principles brands can follow to help Gen Z turn digital discovery into an opportunity for belonging.
On Ad Age Insider, Jon Springer discusses how social, packaging and regulation shape today’s badge brands—and what marketers ...
Happy Friday, and welcome back to Agency Brief. Hard to believe it’s nearly April, but here we are. This week, we’ve got the ...
In October 2026, Ad Age will host its annual celebration for a new class of Leading Women and Rising Star honorees.
Highdive’s new ad, directed by Jody Hill, shows the comedian accompanying customers on faux test drives.
Player-led, fan-focused storytelling illustrates how brands translate experience into connection during March Madness.
The lines between practices and goals are now blurring, and brands are seeking agency partners who can connect the dots.
As Accenture builds out Song’s media business, questions remain about the $20 billion unit’s identity and how it fits into ...
Ad Age returns to Cannes Lions in 2026 with The List Lounge, CMO roundtable, community meetups and the annual Lawn Party, ...
At a time when public discourse often feels tense and exhausting, the exchange felt refreshingly light.
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