On Ad Age Insider, Jon Springer discusses how social, packaging and regulation shape today’s badge brands—and what marketers ...

Happy Friday, and welcome back to Agency Brief. Hard to believe it’s nearly April, but here we are. This week, we’ve got the ...

Player-led, fan-focused storytelling illustrates how brands translate experience into connection during March Madness.

Highdive’s new ad, directed by Jody Hill, shows the comedian accompanying customers on faux test drives.

The lines between practices and goals are now blurring, and brands are seeking agency partners who can connect the dots.

As Accenture builds out Song’s media business, questions remain about the $20 billion unit’s identity and how it fits into ...

At a time when public discourse often feels tense and exhausting, the exchange felt refreshingly light.

A practical entry guide for the 2026 Ad Age Leading Women and Rising Star Awards with eligibility, what to include, pricing, ...

Ad Age returns to Cannes Lions in 2026 with The List Lounge, CMO roundtable, community meetups and the annual Lawn Party, ...

You can feel the difference between brands acting from conviction and brands reacting from fear in real time.

In the 60-second ad, the longtime Yankees fan learns just how easy it is to find games on YES.

Tips for how to spot an agency using AI in ways that make sense for the customer.