A study of 100,000 people shows AI can match average creativity—but the most creative humans still outperform machines.

A massive new study comparing more than 100,000 people with today’s most advanced AI systems delivers a surprising result: ...

While generative AI can match or exceed average human creativity on certain tests, the most creative humans still outperform machines.

"An extremely powerful tool." New study shows unexpected outcome after having 100,000 people complete creativity test: 'This ...

For years, creativity was considered one of the last safe harbors of human advantage—something machines could assist with, but not ...

Would you watch a movie generated entirely by AI? Or read a novel authored by an algorithm? Examples of AI-generated art are pretty astounding. The latest release of OpenAI’s Sora video generation ...

Can artificial intelligence rival human creativity? A large-scale study compares 100,000 humans with leading generative AI models. Led by Professor Karim Jerbi, with contributions from AI pioneer ...

Source: flickr/Eric hands The rise of artificial intelligence poses some important questions about human creativity. What is the source of creativity? Is it simply the result of cognitive patterns ...

AI is quickly and dramatically reshaping society, and it’s hard to avoid the changes sweeping through industry as well as our personal lives. As with anything so world-changing (not forgetting ...

In recent years, brand marketing has, like many other traditional business verticals, become largely driven by new technology. But up until recently, most marketing tech has been hidden from end ...