The greatest challenge brands face today is managing short-term performance demands while still investing in long-term brand equity, says Michele Madaris, Media Director of Boathouse. “Brands that ...
Before marketers are once again swept back into the hustle and bustle of everyday partnership program management, now is the perfect time to regroup. For brands and agencies managing partnership ...
NEW YORK, Oct. 7, 2021 /PRNewswire/ -- Bureau Veritas a world-leader in testing, inspection, and certification (TIC) services, announced today a new training course offering: Power of Brand - Measure ...
Las Vegas, NV - January 21, 2026 - PRESSADVANTAGE - Press Advantage, a leading press release distribution service, has ...
Iconic brands like Coca-Cola and Hershey's demonstrate the powerful link between brand equity and financial performance. In the first quarter of 2024, Coca-Cola achieved revenue growth despite ...
AI is changing how brands are evaluated and presented. This article outlines a strategic framework to adapt to these shifts in search. As brands compete for market share across a whole range of AI ...
New offering enables brands to monitor and improve the environmental impact of their digital advertising campaigns, leveraging DV’s AI-powered Technology "As sustainability remains a priority across ...
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