Six individuals made complaints to the ad watchdog, challenging whether the repair claim was misleading. The TV ad for Colgate Sensitive Repair and Prevent toothpaste was created by VML (now VMLY&R) ...

Many people suffer from sensitive teeth, feeling a twinge when drinking something cold or hot, or from eating sweet or sour foods. Sensitive teeth can be caused by a few factors. "It could be due to ...

Toothpaste is a vital aspect to your daily oral health routine. However, some toothpastes should be skipped. Here are several ...

Colgate-Palmolive (India) Ltd, the market leader in oral care, today announced the launch of Colgate Sensitive Pro-Relief toothpaste in India - the first and only toothpaste clinically proven to ...

This article was taken from the May issue of Wired magazine. Be the first to read Wired's articles in print before they're posted online, and get your hands on loads of additional content ...