I shoot with both a Fujifilm GFX 50S and a Fujifilm X100F, and I often find myself torn between the two. I want the ...

It feels better in hand than any past GFX mode because it’s shaped more like a conventional mirrorless camera. At the same time, it offers a deeper grip that’s more comfortable, while adding an extra ...

While not as impactful as the previous firmware version 1.02 update for the GFX ETERNA 55, Fujifilm has rolled out a new ...

Fujifilm has unveiled the GFX 100S with a huge 102-megapixel medium-format sensor and a surprisingly compact body. It’s actually smaller than Panasonic’s full-frame S1R and just a bit heavier than the ...

Fujifilm has long said it won't make a full-frame sensor for a camera. Instead its focus is on medium format, with its GFX series delivering a next-level massive sensor with significant resolution.

IMAX has now certified the Fujifilm GFX Eterna 55 for the big screen ...

Fujifilm’s flagship large format digital filmmaking camera is now an approved motion imaging system for IMAX®VALHALLA, N.Y.-- ...

Today at Fujifilm’s global X Summit, the company announced two new cameras including the new GFX 100S, which is the company’s most compact large format camera yet. Weighing in at 1.9 pounds, the GFX ...

Fujifilm announced the GFX 50R at Photokina 2018, amid everybody else and their dog announcing full-frame models, it proudly proclaimed it had a new “super full frame” offering. To put it properly, ...

Poole’s passion for elephants is lifelong, and for this project, he needed gear as fearless as his vision. The documentary, ...

is an editor overseeing The Verge’s product reviews and service journalism programs. Dan has covered the technology world for over a decade at The Verge. Fujifilm has just officially announced its ...