White and gold? Or blue and black? Dress pic spawns social media dust-up. — -- It's the dress that broke the Internet. An overexposed image of a $77 dress has spawned millions of social media ...

Remember "The Dress" — the photograph that sparked an online firestorm about whether the garment was white and gold or blue and black? Now, researchers have studied the phenomenon scientifically.

And what did 23andMe find? In a research project of approximately 25,000 customers who agreed to participate in research on the dress, there did not appear to be a clear genetic association with ...