Keep your business competitive by paying attention to these seven market segmentation trends that will help you stay ahead of ...

To learn more about our editorial approach, explore The Direct Message methodology. Every marketer has sat through the presentation. The consultant clicks to the next slide, revealing a detailed ...

Quantzig worked with the client to streamline this complex business framework and identified customer segments which helped the client to build a highly scalable marketing strategy based on customer ...

Not all clicks are equal. A repeat buyer, a first-time visitor and a lapsed customer should be treated differently.

Longer sales cycles, larger buying groups ... you name it, and today’s B2B marketers are facing it. While the average sales cycle takes 84 days, higher annual contract values can take upwards of 170 ...