Enriching business activities with data has been the trend for many years and has met varying degrees of success. Today, data management practices across companies vary wildly with some making use of ...

Internal data is often the first place that companies look when they start to think about analytics and insights. But they shouldn’t overlook the wealth of value that can be gained from mining ...

If companies want to avoid flying blind, they have to master data analytics, and increasingly, this requires tapping into data from outside an organization’s four walls. Growing numbers of companies ...

Publications about marketing often invoke the comparison of a digital shelf with a physical one. After all, a digital shelf displays your products for the customer to browse, just like a shelf in a ...