The age-old art of anticipating the needs of others is now a key component of a successful business strategy. Specifically, anticipating customer needs is essential for modern companies looking to ...

In our last article, we explored the ways that social distancing has changed two key forms of sales conversions: in-person meetings and large trade shows and conferences. But it is not just networking ...

In today’s competitive business landscape, entrepreneurs constantly seek ways to enhance customer experience to drive business loyalty. Understanding and prioritizing customer needs is paramount to ...

AMSTERDAM--(BUSINESS WIRE)--BearingPoint introduces Persona Engine, an advanced AI-driven platform in the area of customer intelligence, designed to transform how businesses understand and interact ...

In an era where AI and digital transformation dominate boardroom discussions, many leaders are overlooking the most fundamental principle of business success: truly understanding the voice of their ...

For the past 13 years, I have been leading a software factory built to make travel easier for millions of people around the world. During this time, I have learned the importance of ensuring ...

Here’s what you must track to understand what’s on the minds of your customers and what influences their buying decisions. Only 54% of sales professionals go beyond selling their product and help ...

With the growth of the niche adaptive clothing market comes new challenges for retailers, including making the process of online shopping more inclusive for people with varying degrees of disability ...

Whether you're a business just starting out or have been around for decades, you've probably used surveys to keep a pulse of your customers. It's a tool that has been around for almost 200 years and ...

In the ever-changing landscape of employer services, understanding the nuances of your clients’ industry can help you better tailor your services. Joey Lee, Director of Sales at Hawaii Dental Service ...

Buyer motivation is the underlying reason for everyday purchases — and understanding such motivations is crucial to success. Only by understanding customer motives can companies tailor their sales and ...