This year’s PRSA ICON 2025 was an inspiring reminder of how fast communications is evolving and how essential it is for public relations professionals to adapt. Business Wire was proud to return to ...

In today’s AI-first world, tools like ChatGPT, Gemini, Perplexity, and Claude have become brand gatekeepers. If your brand doesn’t show up in AI-generated answers, you’re invisible to a rapidly ...

AI has changed how people search – and what it means to be “visible” in results. Links and rankings still matter, but they’re no longer the full picture. Now, it’s about mentions, citations, and ...

Marketing, technology, and business leaders today are asking an important question: how do you optimize for large language models (LLMs) like ChatGPT, Gemini, and Claude? LLM optimization is taking ...

Google Search Console’s blind spot is costing you visibility into one of the biggest SERP changes in years. AI Overviews now appear for millions of queries, yet Search Console lumps these impressions ...