The 2026 Grammy Awards will be touching down on television screens worldwide on Feb. 1, and the Internet is abuzz with speculation about the winners and losers. Bad Bunny, Sabrina Carpenter, Kendrick ...
The idea is a genius marketing ploy: Commission a heavy hitter to produce a beat featuring PATRÓN's signature cork pop of EL ALTO, the brand's fist premium, high-end tequila. Enter Dijon Isaiah ...
The founding of the United States was shaped by inspirational figures authoring remarkable tales long since forgotten — or since erased. Tamanend is one of them. More commonly called King Tammany, or ...
Forbes contributors publish independent expert analyses and insights. I write about music and the business of music. For a top-tier spirit there is no better endorsement than an A-list musician. Look ...
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The 5-Minute Patrón Margarita Recipe
Tired of the same old margarita? It turns out, you’re not alone. Even major liquor brands are giving the classic cocktail a ...
Round 2 Spirits was created by a few key members of the Patron Tequila brand: billionaire founder of Patron and Paul Mitchell John Paul DeJoria, former Patron CEO Ed Brown, former Patron and Grey ...
During our time in Tuscany, my girlfriend and I drove an hour from where we were staying to Lucca and spent the day touring the historic city center. We entered through a gate in the well-preserved ...
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