The SWOT matrix and the grand strategy matrix are strategic tools used in business to gain insight for strategic planning efforts. Both tools display different information in different ways, but the ...

Following the tradition of previous strategic tools such as the Strengths, Weaknesses, Opportunities and Threats matrix, the Grand Strategy Matrix is a relatively recent tool growing in popularity.

Market segmentation is one of the most powerful strategies a company can use to improve profit margins and ultimately gain market share. And when markets are flat or declining and differentiation is ...

LONDON--(BUSINESS WIRE)--A world-renowned market intelligence solutions provider, Infiniti Research, has announced the completion of their latest study on the target market segmentation strategy for a ...

An effective market segmentation strategy is vital to improving the effectiveness across the board for all your marketing strategies. Marketing segmentation should always be first in line. Who is your ...

Marketing budgets continue to be squeezed. Media and markets are fragmenting. The ability to identify key customers and prospects is no longer a 'nice-to-have' but a necessity. How is this achieved?

LONDON--(BUSINESS WIRE)--A renowned market intelligence solution provider, Infiniti Research, has recently announced the completion of their latest market segmentation strategy for a food industry.

Remember the movie Minority Report with Tom Cruise? When Cruise’s character walks into the department store, they identify him with a retinal scan which triggers a TV screen featuring products based ...

Henry Hoenig has three decades of journalism experience as a news and economics editor in the U.S. and Asia, handling coverage of global commodity markets and Asian equity markets. He previously ...