Forbes contributors publish independent expert analyses and insights. Margaux Lushing is an LA-based reporter covering wellness. Co-founders Sami Clarke and Sami Berstein-Spalter founded Form in 2021.

Fitness tech startup Form launches its first product today: augmented reality swimming goggles. You might think AR sounds like a bit of a gimmick for swimmers. I certainly did. My Apple Watch already ...

Vancouver, B.C.-based startup Form raised $8.5 million ($12 million CAD) for its augmented reality swimming goggles. Subscribe to GeekWire's free newsletters to catch every headline RealWear acquires ...

Polar is teaming up with startup Form to let you view heart rate data through its swimming goggles with a built-in AR display. Owners of the Form Swim Goggles will be able to pair them up with either ...