Opinion: Companies looking to maximize brand sponsorship investments should plan carefully around content distribution, ...

Editor's Note:Ernie Saxton has been involved in sponsorship marketing for more than 40 years. He has presented seminars on the subject throughout the U.S. and Canada. His newsletter, Motorsports ...

Where local journalism thrives, democracy thrives. Palo Alto Online is part of Embarcadero Media, an independent, nonprofit news organization covering communities on the San Francisco Peninsula and in ...

Sponsorship is fun. Compare a day spent planning a corporate evening at the theatre your organisation sponsors, to a day spent planning the co-ordinates of a new banner ad or, worse, trying to ...

For the past few years, sponsorship has been one of the media industry’s big growth areas. From 2004 to 2008, spend grew at double-digit percentage rates, and in Asia is now worth about US$10 billion.

Deloitte and Cisco are both tier two sponsors and have taken different approaches to their sponsorships. Deloitte is the official professional services provider to the London Organising Committee of ...

Global sponsorship spending is projected to rise 4.5% in 2017 to $62.8 billion, according to IEG, the WPP sponsorship consultant. That’s just slightly below the 4.6% growth rate achieved in the ...