Channel management is finding the right marketing techniques and sales strategies to reach your target customers. Learn how ...

‘A small company can emerge overnight and disrupt an entire category. That’s why the channel is so powerful for us. With the right partners, we can build multiple $100 million revenue streams far ...

‘You have to understand, we are not selling individual point products anymore. We are now selling a platform for the private cloud,’ says Krish Prasad, the leader of Broadcom’s VMware Cloud Foundation ...

The decision to leverage B2B channel partnerships often underpins the first stage of company growth. It provides a vital shortcut to market access, credibility, and sales infrastructure. Previously, ...