Snapchat is a powerful tool for any retailer. In this article, we’ll discuss why, highlighting some great ways to use Snapchat in your retail marketing. The result? Better brand awareness, customer ...

Snapchat is introducing a new in-app tool to enable parents to get more insights on how their teenagers use Snapchat without compromising their children’s privacy. Family Centre will show parents ...

Opinions expressed by Entrepreneur contributors are their own. Over the past few years, the number of young people using Snapchat has nearly doubled from 100 million to almost 200 million users — and ...

Boost Mobile’s recent campaign on Snapchat’s hit series “Phone Swap” went three levels deep to make its ads as seamless and relevant as possible – all the more important because they were among the ...

Snapchat recently added a “goal-based bidding” (GBB) ad tool for marketers, according to a report in Ad Age. The company said 20% of advertisers on its platform are already using GBB, and that it has ...

Snapchat is known as the app for millennials. Each and every day, Snapchat reaches 41% of all 18- to 34-year-olds in the U.S. With over 150 million users, the popular social media app has grown ...

Snapchat is expanding its self-serve ad options to include the full screen Snap ad format per a report in Digiday citing multiple agency executives. Previously only Snapchat geofilters could be bought ...

Snapchat has evolved into a two-pronged platform. One prong is for public content, which consists of the personal messaging side of the app. This prong has been the facilitator of dog face filters, ...