Smartglasses pioneer Snapchat is going all-out to take on the Ray-Ban Meta

Specs Inc. has big plans for 2026 ...

Snapchat’s Upcoming Augmented Reality Glasses Will Launch Under a New Brand Called Specs

Snap Inc, the company behind Snapchat is launching a new subsidiary called Specs for its upcoming AR glasses, scheduled to ...
Road to VR

Snap Forms ‘Specs Inc’ to Insulate AR Business Ahead of AR Glasses Launch

Snapchat maker Snap announced it’s formed a new business dedicated to its upcoming AR glasses. The News Called Specs Inc, the ...
TechJuice

Snap Launches Specs Inc. to Release Consumer AR Glasses in 2026

Snap creates Specs Inc. and moves to release consumer AR glasses in 2026 as it challenges Meta and expands AR wearables beyond developers.

Snapchat Forms Separate Business for AR Specs

Snapchat is making the clever move to separate its glasses business from its main social/messaging app, ahead of the ...
The Week

A rival to Meta-Rayban: Can Snapchat-sibling Specs nail the smartglass game?

Snap Inc establishes exclusive unit for its smartglasses business with Snapchat and AR integration as it plans to go head-to-head with Meta ...

Snapchat Serves Up Immersive AR Experience At The AO

The exclusive AO TOPCOURT Snap Lens offers an interactive in-app game where tennis balls virtually fall from the top of a user’s screen, allowing Snapchatters to play and share their scores. This lens ...