Starting June 17, Google Ads will change how it optimizes offline conversions (e.g., store visits, sales) across Performance Max (PMax), Omnichannel Goals, and Smart Campaigns. The focus is to ...

As third-party cookies disappear, marketers need to find more meaningful, privacy-friendly ways to connect with audiences. To fill the post-cookie gap, agency leaders are leveraging first-party data, ...

Google is discontinuing its Smart Campaigns offering and integrating its features into Performance Max campaigns. Why we care. This shift impacts advertisers using Google’s simplified campaign ...

Google Ads will transition the functionality of Smart Campaign into Performance Max campaigns in the coming months. Google said "Performance Max provides all the same benefits of Smart campaigns and ...