Entrepreneur

How to Use Segmentation, Targeting and Positioning in Business Branding and Marketing

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...
Marketing

Target-Audience Segmentation: Why You Need It and How to Do It in Five Easy Steps

Target audiences are strategically identified groups of customers who are interested in a particular product or service. They are the foundation on which every business is based. Research and ...
Business Wire

5 Essential Criteria for Developing a Target Market Segmentation Strategy - An Infiniti Research Case Study on the Healthy Drinks Segment

LONDON--(BUSINESS WIRE)--A world-renowned market intelligence solutions provider, Infiniti Research, has announced the completion of their latest study on the target market segmentation strategy for a ...
Forbes

Prioritize Your Customer Segmentation In Digital Marketing Campaigns

When you have a broad base of customers, what are the chances that you’re getting the right target for a particular campaign? Let’s say that you have a broad base of customers who are gardeners. To ...