There are thousands of different audiences you can target in Google Ads, and we’ve covered quite a few of them already: in-market segments, life events, detailed demographics, lookalikes and Google ...

If there’s one area of Google Ads that often baffles even seasoned practitioners, it’s audience targeting. Within audience targeting, there’s a special option called custom segments that allows us to ...

Marketers have long relied on simple demographic categories, including age, gender, income and region, to build segments and classifications. It’s convenient, easily understood and readily available ...