Ah, the power of the viral Internet. Yesterday it was llamas on the l(l)oose and today it's #TheDress. David Maynard, Ph.D., a color vision expert and psychology professor at the University of ...

A head-scratching optical illusion challenges the perception of color and how the brain plays tricks on us. In an image created by the UK contact lens vendor Lenstore, a series of lilac letters ...

Recently, a new optical illusion sent the internet into a tizzy. In this, a group of elephants were arranged in a circle. While on first look, they all looked to be blue-purple in color (or rather ...

So I've read in more than a few places that color doesn't exist outside our heads, it's just wavelengths of light. That our brains are the things that make color, same with sound (which is just ...