In a typical inbound marketing flow, a wide net is cast to bring in prospects, which are then distilled down into qualified leads and passed to sales. It's an approach many have used and found success ...

Sales management is the process of leading and directing a sales team to achieve sales objectives. It involves creating strategies, setting goals and providing guidance to sales team members to help ...

Sales has limited time to digest new information, and marketers must be aware of this when introducing an account-based strategy. Many companies hear the buzzword "account-based marketing (ABM)" yet ...

Across the always dynamic and ultra competitive landscape of the food industry, businesses are increasingly turning to sophisticated marketing and sales intelligence solutions to gain an edge. With ...

‘There’s a sales process for hunting and there’s a sales process for account management. Those two are very different skills, similar but different, but it’s important to articulate how to do it,’ ...

Although Sales and Marketing work closely together, they don't always see eye to eye—whether in the metrics they're tracking or the approaches they use. But that isn't to say the teams should work in ...

Asana, a team management software provider, is rolling out workflows for operations and sales account management. What Asana is hoping to do is create role-specific workflows that handle tasks from ...

In the creative industry (think marketing, advertising, branding, and PR agencies, among others), two key roles often shape the outcome of a project: the account manager and the project manager.

In the fast-paced and ultra-competitive global automotive industry, the need for robust marketing and sales intelligence cannot be overstated. Companies are constantly on the lookout for innovative ...

Across the global landscape of the beverage industry, companies are increasingly turning to advanced marketing and sales intelligence solutions to gain a competitive edge. This includes the increased ...