Twice a day we carry out the same old minty ritual—several up-and-down strokes, rinse and spit. If the experience is a bore, most of us shrug it off as the price for shiny whites. But now, a new crop ...

Of the hundreds of thousands of tubes of toothpaste sold in the U.S. each year, most end up in landfills. The tubes, which are usually made of a mix of materials including aluminum, aren’t accepted at ...

The program incentivizes consumers, especially if they show brand loyalty to Colgate. Colgate announces major change ...

A tube of toothpaste is not the easiest thing to recycle. But what if you didn’t have to worry about recycling the tubes at all? The Kind Lab, a company based out of Los Angeles, has officially ...