The unification of audience measurement solutions across all forms of video media by Nielsen has taken a “significant step forward,” the nation’s dominant ratings and audience data firm announced ...

Smart TVs come with an easy to use interface to access streaming video. Photo: Silas Stein/dpa (Photo by Silas Stein/picture alliance via Getty Images) As the advertising industry focuses on the next ...

Samsung Ads released Tuesday its new TV measurement solution designed to help advertisers to measure the combined impact of linear and streaming TV ad campaigns, as opposed to viewing the data in ...