WESTPORT, Conn. -- Manufacturers have a long way to go when it comes to marketing their brands effectively at retail, according to results of a survey of retail marketing executives issued last week.

The 4 Ps are the key factors in marketing a product or service to consumers: product, price, place, and promotion. They are also known as a marketing mix.

A retail store in its finished form involves many decisions: what products should be sold, how the space being leased should be laid out, what employees should be hired, and more. However, retail ...

From window displays and newspaper ads, to sidewalk sandwich boards and pop-up events, there are many ways to market a retail store. Whether your goal is to draw in casual passersby or increase online ...

Mike Tippets, VP at Hughes, has a dynamic and passionate vision of digital transformation and communication for 21st-century businesses. Digital citizens prefer to shop online. However, consumers are ...

LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of their recent free downloadable resource on what retailers need to know before ...

The key to learning how to grow a retail business is by being in the right place at the right time, establishing solid connections with customers, executing brand and marketing functions, and ...

The conventional model assumes retail follows office growth and major employer recruitment — when in reality, it often makes ...

The future isn't about choosing between human creativity and machine efficiency. It's about combining them intelligently.

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Neo Naturelle plans to scale its distribution across Canada with an emphasis on health food stores, pharmacies, and ...