Drawn both by lower data collection costs and substantial advantages in how questionnaires can be designed and administered, survey research is rapidly moving to the Web. Adoption of the Web for data ...

The data in this Pew Research Center report is drawn from a national cross-sectional survey conducted by Westat. The sampling design of the survey was an address-based sampling (ABS) approach, ...

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

For a couple of weeks now, I’ve been working from a new version of my pollster ratings, which account in a more sophisticated way for the relationship between the quality of the pollster, and that ...

Was a clear objective posed? Every questionnaire should be guided by a simple, clearly articulated objective that highlights the topic of interest, the type of respondents and the primary research ...

Rodolphe Barrere is co-founder and CEO of Potloc, a market research company pioneering a new approach to extracting consumer insights. The best businesses understand the importance of listening to ...

The New York Times/Siena Poll has earned a reputation for accuracy and transparency. But, as with any poll, there are limits to just how much you can derive. By The New York Times Respondents to The ...