Using data in marketing is nothing new. In fact, data is so deeply ingrained in the fabric of online marketing that even marketers who aren’t actively leveraging it are still impacted by it. From big ...

Every day, I work with clients whose businesses generate an overwhelming amount of data, but how much of that data leads to smarter decisions? With AI-driven insights and predictive analytics ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...