Data analysis does not remove the need for leadership; it requires business leaders to learn to incorporate data into their decision making and effectively train and support their teams to do the same ...

Today, companies track everything — sales figures, customer behavior, marketing performance — yet one of the most important factors in success often goes unmeasured: the decisions themselves. We ...

Using data in marketing is nothing new. In fact, data is so deeply ingrained in the fabric of online marketing that even marketers who aren’t actively leveraging it are still impacted by it. From big ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

We live in uncertain times. From geopolitical tension, macroeconomic instability, and digital transformation, business leaders must develop strategies that help their organizations survive and thrive ...