Survey data can provide valuable insight into your customers and their needs. Here’s how to use this data to inform your marketing strategy.

Customer feedback is key for business and a list of effective methods to collect customer feedback and utilize questionnaires to maximize satisfaction. Customers are at the heart of brand success and ...

As a shop that studies human behavior through surveys and other social scientific techniques, we have a good line of sight into the contradictory nature of human preferences. Here’s a look at how we ...

This study looks at how national public opinion polling in the United States changed from 2000 to 2022. It focuses on two aspects: the sample source(s) – that is, where the survey takers came from – ...