AI did more than simply replicate existing methods. By handling both the clustering of themes and their interpretation, AI ...
Ever painted your interview data? Me neither, but that’s where we ended up in this recent innovative and energising session with Dr Andy Balmer, a Sociologist of Everyday Life and a member of the ...
The challenge today isn’t just how to improve surveys, writes Matteo Cera, co-founder of Glaut, it’s how to use new technologies to collect data at scale without losing the depth and nuance that human ...