PUMA teams up with luxury streetwear label Represent to blend premium design with performance edge. PUMA x Represent Just ...

Puma face Selena Gomez stars in her second campaign for the athleisure brand, this time making a very strong case for adding millennial pink to your gym bag. Puma tapped Gomez to model its new En ...

The Fast & Furious x Puma MB.05 draws its vibrant color scheme directly from the 1994 Toyota Supra MK IV, famously driven by Brian O'Conner, portrayed by the late Paul Walker. This connection not only ...

The Puma Avanti sneaker launches Sept. 15. By Carly Thomas Associate Editor Rihanna has officially teamed up with Puma again for the launch of a new footwear line. The multihyphenate revealed the Puma ...

Zeitz: Its very simple, you know the story of the two brothers, one was Adolph Dassler and he called his company Adidas, and his brother was Rudolf Dassler, so he was thinking of calling his brand ...

Footwear is a key piece for a driver since it's directly responsible for speed and brake control. Combining the classic Porsche yellow with engine-inspired graphics, this new collection from Puma aims ...

With each drop, Puma and Porsche Design have always worked to effectively merge luxury with sport fashion. However, for the latest looks from their spring ’20 collection, there was a stronger focus on ...

Following a year of web3 projects from Nike and Adidas, Puma is finally stepping foot into the metaverse. The sportswear brand has announced Black Station, its first web3 website experience, which ...

On the eve of their just-released athletic collection, I sat down with the CEOs of Porsche Design and Puma, Jan Becker and Björn Gulden, to discuss their new menswear collaboration and what it’s like ...

Retailers focusing on sustainability can realize a number of benefits, including improved customer sentiment, great employee engagement and lower costs. Athletic brand and retailer PUMA has ...

Porsche Design, the automaker’s production studio famous for its high-performance ready-to-wear and accessories, has dropped off its latest footwear collaboration with PUMA, dubbed the 3D MTRX Sneaker ...