Amid a rapidly changing identity-based media planning marketplace -- including Google's on-again/off-again cookie plans and Oracle Ads recent shutdown -- Horizon Media is leaning more into contextual ...

Martech company Epsilon will use Comscore’s Proximic contextual targeting tools to create performance-based, personalized digital media campaigns, the companies announced. Using Proximic’s natural ...

NEW YORK, Jan. 16, 2024 (GLOBE NEWSWIRE) -- Today, Proximic by Comscore (SCOR), Comscore, Inc.’s programmatic targeting division and a leading provider of audience and targeting solutions for ...

NEW YORK, May 06, 2024 (GLOBE NEWSWIRE) -- Proximic by Comscore, a division of Comscore Inc. (NASDAQ:SCOR) and a leading provider of audience and content targeting solutions for programmatic ...

Proximic by Comscore's report reveals increased programmatic investment, CTV growth, and a shift towards privacy-focused strategies among advertisers. Proximic by Comscore has released its third ...