Chango, which built a programmatic platform for real-time data driven marketing, rolled out a retargeting tool Wednesday that brings search engine signals into the Facebook News Feed. The company ...

Search retargeting company Magnetic has received a patent for its search retargeting technology. The patent covers Magnetic's programmatic technology for retargeting based on keywords, enabling ...

The programmatic ecosystem has evolved significantly in only a few years. Personalized retargeting in particular has slowly become popular in the growing space of digital advertising in India.

As mobile commerce expands, retailers’ ability to retarget consumers with mobile advertising campaigns is becoming increasingly critical to the bottom line. Research conducted by myThings, a provider ...

Digital marketing has long since shifted its focus: businesses no longer seek «cheap» leads for the sake of a report. Quality, predictable conversion, and a real contribution to LTV are paramount.