Cadent, the predictive advertising company, announced today that 100% of its SSP's CTV supply paths are direct. Jounce Media, the industry leader in programmatic supply-chain management, has validated ...

Supply path optimization may not be the trendiest three-letter acronym in ad tech anymore, but the SPO trend is still playing ...

Xumo has added OpenPath from The Trade Desk to provide more direct programmatic access to its connected TV inventory through ...

Digital media executives have operated for nearly a decade within a paradoxical market structure. To achieve scale, the industry accepted opacity.

Leading publishers AccuWeather, The Arena Group, BuzzFeed, the Guardian, Hearst Magazines, Hearst TV, Newsweek, People Inc., and Ziff Davis among first to support The Trade Desk, a leading global ...

Spencer has exited The Trade Desk after 12 years, marking another major leadership change amid friction with ad tech trade groups and intensifying competition across the DSP landscape.

In his latest MadTech Sketch, Ciaran O'Kane fires up his trusted crayons to detail how custom algorithms and AI are revolutionising programmatic media buying. It’s been quite the week for ...

NEW YORK, Nov. 25, 2025 (GLOBE NEWSWIRE) -- Compliant, a leading provider of data integrity signals in digital media, today announced the release of its Agentic AI Suite for Media. This new standard ...