In Q1 2024, large US advertisers expanded their overall ad spend +7 per cent compared to the year prior. Digital Media carried that increase with +18 per cent, the biggest quarterly growth since Q1 ...
FreeWheel, a technology platform for the television advertising industry, has announced the launch of a new solution it says will change the way marketers plan and execute their programmatic TV ad ...
As The Drum's 2015 Digital Trading Awards (DTA) approach, Rockabox founder and chief executive and DTA judge James Booth talks about the importance of separating the value from the noise when it comes ...
Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...
Hosted on MSN
What is Programmatic advertising: Career and beyond
The activity of programmatic advertising includes the automated process of purchasing and selling ad space in real-time and is made possible with the aid of algorithms. Unlike other means of ad ...
All countries are feeling the expansionist incursions of larger streaming services and YouTube into the traditional broadcaster market share. Digital ad spend across Europe exceeded €118.9 billion ...
The Trade Desk Inc (NASDAQ:TTD), a leading independent demand-side platform in the programmatic advertising space, continues to outperform expectations and maintain its strong market position. As the ...
IAB Europe, the leading European-level industry association for the digital advertising ecosystem, has today (November 6th, 2024) released its highly anticipated 2024 Attitudes to Programmatic ...
Magnite is partnering with Sky New Zealand to enable programmatic advertising on the Sky Sport Now streaming platform, offering advertisers access to premium live sports inventory for the first time.
Some results have been hidden because they may be inaccessible to you
Show inaccessible results
Feedback