AdExchanger

Beyond Programmatic: A New Model For Buying Premium CTV Inventory

If you buy CTV advertising, you’ve likely encountered two approaches to securing premium inventory: programmatic guaranteed ...
AdExchanger

AdExchanger and The Women in Programmatic Network Renew Partnership for 2026 Events to Elevate Women’s Voices in Ad Tech

AdExchanger has renewed its partnership with the US chapter of The Women in Programmatic Network (TWIPN) for 2026, expanding ...
exchange4media

Does The Trade Desk’s OpenPath row signal a churn in programmatic ecosystem?

As programmatic buying expands, advertisers increasingly demand transparency, triggering shifts across the ecosystem for ...
Ad Age

Programmatic ad power shifts as agencies and supply-side platforms work together

Brands are embracing long-form branded entertainment as creators and platforms drive new formats. Ad Age reporters on media strategy risks and how to stand out.
Morningstar

StackAdapt’s 2026 Programmatic Advertising Report Finds Top Marketers Are 4X More Likely to Consolidate Tech and Use AI to Drive Growth

StackAdapt, the leading AI advertising and orchestration platform, today released its annual State of Programmatic Advertising 2026 report, revealing that marketers who unify channels, consolidate ...
Social Samosa

Could cinema advertising take a programmatic turn?

Cinema advertising remains detached from programmatic buying. Prabhvir Sahmey makes a case for why the future lies in ...
The Moodie Davitt Report

Exterior Plus, Aena and Allianz launch programmatic advertising at Madrid and Barcelona airports

Debut partner Allianz, in partnership with its agency WPP Media, can optimise its campaigns in Madrid and Barcelona airports with tailored messages per terminals, and programme by time slot or ...