At its core, programmatic marketing is about automation and precision. It involves the use of software platforms, known as demand-side platforms (DSPs) for advertisers and supply-side platforms (SSPs) ...

LONDON--(BUSINESS WIRE)--The programmatic advertising spending market is expected to grow by USD 148.53 billion during 2020-2024, according to Technavio. The report offers a detailed analysis of the ...

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

As any digital marketing pro can tell you, programmatic advertising is one of the most critical — and least understood — concepts in the industry today. It's a strategy made more difficult by the fact ...

These days, you can't turn on a computer or open up your phone without seeing something political. Whether it's an ad run by a campaign or a commentator talking about a campaign, politicking is ...

Marketers say audience targeting is both the most effective programmatic advertising tactic and the most difficult to execute, according to recent research from Ascend2. The report was based on data ...

Programmatic marketing has truly delivered on its original promise of being “the future of online advertising” over the past 15 years. But what is programmatic marketing, and what does it look like ...

Programmatic advertising tends to be associated with the advertisements we see on our smartphones, laptops and smart TVs. However, this technology also allows marketers to reach their audiences via ...

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Programmatic advertising has been a buzzword in the marketing industry for quite some time. But what does programmatic actually do? And how does it differ from traditional display marketing?

In this clip from a Streaming Media Connect 2025 debate, Will Programmatic Advertising Overtake Brand/Direct in 2025?, Philo Head of Advertising Partnerships Aulden Kaye Yi discusses the future of ...