Striving to be unique is an age-old strategy for gaining advantage. Ideas, people, objects and products that are considered unique transcend clichés. As a result, they gain widespread approval and ...

You can use product positioning to influence what a consumer thinks of your product or brand. The resulting consumer mental image has an impact on purchasing decisions. Your product positioning has to ...

Is your product a high-end offering or are you a bargain brand? Do you sell to women or men? Is your warranty a major selling point? These are examples of ways companies position their products or ...

In Destroy the Competition With Positioning Strategy, I provided five key product positioning principles and Toyota's Lexus brand as an example that used most of them. Although I view product ...

How to create a lasting perception about your brand that makes you stand out from the competition. There’s a lot of wisdom behind the phrase, “Out of mind, out of business.” Marketing experts Al Ries ...

Half of all business-to-business (B2B) businesses fail after five years and few successfully scale. The industry may blame product-market fit, but the uncomfortable truth is often simpler: The best ...

To be able to tell the world about your new product, you first need to be able to talk about it internally. This is what it means to position your product. To find a great example of strong product ...

Opinions expressed by Digital Journal contributors are their own. Navigating a crowded market requires more than domain expertise — it demands strategic product positioning and messaging. Both are ...

Q: What does it take to position a product as a premium brand? A: The answer might seem obvious, but it is true. The best way to position a product as a premium brand is with a high price. Price sends ...