You have an idea you keep coming back to. You’ve sketched the product in Notion, bought the domain, maybe even told a few ...

'If I have an hour to solve a problem, I'd spend 55 minutes thinking about the problem and 5 minutes thinking about the solution' (Albert Einstein) Are we sure we are working on the right problem? Are ...

Consider someone who’s perfectly content with their office chair. It’s not ergonomic, it doesn’t have lumbar support, but it works. Then, during a meeting or a visit to a friend’s office, they sit in ...